Scammer Dice Shops

Since late 2020 we’ve seen a significant amount of scammer shops pop up on Facebook and other social media. These accounts and stores advertise dice that aren’t theirs, and will not deliver what they promise.

There are certain tells how you can spot whether an online store is a scam or not, and I would strongly advise not to buy from such sources. Below is a list of some of those tells:

  • Low product costs: Incredibly low (“too good to be true”) prices for high end or unusual dice
  • High shipping costs: Very high shipping costs, usually increasing, the more products you add to your cart
  • Glamour shots: Advertising unique dice sets with “glamour shot” type photos
  • Inconsistent photography styles or quality because photos are stolen from different sources and not their own
  • Strange names: Store or brand names that don’t make sense or sound odd, sometimes with extra random letters at the end (list of names below)
  • Odd wording: English texts that sound awkward, like they were written by non-native speakers or automatically translated
  • Emphasis on customer satisfaction: Texts that stress how special their dice are and that they cater to the individuality of customers with high quality product
  • Uncustomised template text from a ready-made online store system, e.g. “This area is used to describe your product’s details. Tell customers about the look, feel, and style of your product.”
  • Unprofessional looking e-mail addresses in the Contact Us section, e.g. margaretehomenickwrvht68@gmail.com
  • Homepage setup: Often using a “Featured Collection” on the landing page
  • Marketing ploys: Frequently used marketing ploys in ads such as “We are sad that we have to close our store, your last chance to buy at low price” or “We are giving away 200 dice sets”
  • Fake reviews: Several similar comments under Facebook ad posts that are fake reviews (e.g. “I ordered these dice, and they are great quality,” or “I bought form this store and I received the product very fast.”)

In 2020, many of these ads and stores used unique handmade dice (such as large d20 with unique embedded objects) and dice from unfulfilled Kickstarters (such as the MDG liquid core dice, Dicebound, Uncharted Trilogy-Aurora, Pixels Dice).

In late 2021, the overarching theme seems to be “We are sad to be closing our dice store, you have one last chance to buy for super low price” or a suggestion of a giveaway but then very high shipping costs. Dice often depicted are handmade “cheese dice” with drilled holes or high-end gemstone sets.

The dice are always offered at price points that are considerably lower than the Kickstarter, the handmaker’s or the original brand’s prices (e.g. offering $80 Kickstarter dice for $15, full polysets at special reduced price of $0.01 or gemstone dice sets for $1.99).

These stores advertise under different names, and they’re often some kind of strange fantasy name. Store names so far seen include the following:

  • Ace plum
  • All made by hand
  • Alycemall
  • Anime Dungeon
  • Appleroo
  • Athlero or Athlerok
  • B Fatchrol
  • Benjamine-shop
  • Bennidi
  • Bingoooshop
  • Charmsection
  • Chicfoxy
  • Cloudyying
  • Cococoao or Cococoaotk
  • Cominnow
  • Cowboyk or Cowboykm
  • Crystals Collection
  • D&D Den
  • D&D is my childhood
  • D&D With Love
  • Deeply In Love
  • Deepseaholder
  • Diceshops.shop or Diceshopsv or Diceshopsg
  • Easyusee
  • Elcorel
  • Epo chepic
  • Everything For You
  • Extremetss
  • Ez Stuff
  • Fablequality
  • Gamers Night
  • Gameworld
  • Goaheadbuy
  • Godbuy Store
  • Gotoronda
  • Hb-carriecathye shop
  • Hb-gladyse shop
  • Hellishop
  • Heynumok or Heynumokq
  • House of Dice
  • Iloveafamily.com
  • Iphstyle
  • Jellystores
  • Joadop or Joadop2
  • Just For You
  • Kelleysha
  • Kingkas DIY
  • Klairv.com
  • Levelnice or Levelnice/U.S.A.
  • Littlest Things
  • Lospoco shop
  • Lovepay
  • Makingdish
  • Maureennca
  • Monkeydogs
  • Mounsiee Sale
  • Myst desired
  • Nchdbxc
  • Orfilaa Store
  • Outpushops
  • Perfectfiture
  • Petcutte
  • Pg-monsta shop
  • Rou sep
  • RuthlessRolling
  • Shekbuy
  • Sitecosy
  • Skull Obsession
  • Smilelife or Plzsmilelife
  • Spidebed
  • Superinstore or Superinstoren
  • Suproduct
  • Swisshalo
  • Tayloke
  • Toovis
  • Trnyshop001
  • Twinkle Town
  • Universemallse
  • US – the great dream
  • Vxristore
  • Wancys
  • Weoous
  • Xindeqqu
  • Xinestore
  • Yes I’m A Gamer

If you see ads like this that use Kickstarter dice or other very unique dice, especially if the prices seem very low, caution is advised. What happens very often is that, if you order there, they do send you dice, but they will be cheap pearl or other mass-produced generic dice that look nothing like what you thought you ordered.

Recently stores and Facebook ads have sprung up that list commercially available product at incredibly low prices, e.g. reducing sets from $19.99 to $0.01. No reputable dice retailer will sell dice for 1 cent. These stores also often inflate the MSRP to make it appear their price reductions are massive. One example was a store listing the Q-Workshop Dice Macabre at $99.99 suggested retail price (reduced to $0.08), when actual retail price is somewhere around $20.

Whenever you see such an ad or post on Facebook, Instagram or other social media, you’re encouraged to report it as a scam. There may be other ways to report fake shops as well, for instance if they use URL shorteners like bit.ly that have spam reporting forms.

Kickstarter Scam Warning

There have been a number of recent dice Kickstarters that turned out to be scams. In a post in Dice Maniacs’ Club, a DMC member kindly shared that these Kickstarters always follow the same pattern:

  • Creator: Someone working for a company from Hong Kong or Singapore, usually first creator but has backed a few projects, Kickstarter profile is private and you can’t see the backed projects, has no Facebook page at all or a very recent one, very little to no information about the company available online
  • Currency: Always Hong Kong dollars
  • Reward: Always a 7-die RPG set
  • Video: Always good quality video with music, no people in the video, usually a spinning camera or light effect and a black background
  • Pictures: Very similar style, with the company logo watermarked on it (usually in the corner)
  • Communication style: The texts all have the same style of phrasing and wording, often uses “I” instead of “we”, often starting with a story about how the unique idea for the dice was conceived as a collaborative effort
  • Delivery time: usually 2-3 months after end of the campaign
  • Timing: Next scam campaign is usually launched roughly 2 weeks after the previous one reached its goal (about the time the creator receives the funds)
  • Outcome: Roughly 2 weeks after the project gets funded, communication from the creator stops, around the time the funds have been received, with many comments from backers afterwards on Kickstarter who never received their reward